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The Interprovincial Group



Cross Media Marketing

According to the Direct Marketing Association, 42% of people prefer to respond to direct mail online. Other studies show that personalized URLs (aka PURLS) can boost response rates 2-5 times more than regular direct mail alone.

With a well designed cross media marketing program, you can connect with your target market through numerous media channels and see a significantly increased response rate.




The Interprovincial Group
1315 Morningside Ave • Scarborough, ON M1B 3C5
Phone: (416) 283-5555 • Fax: (416) 283-6643
E-mail: info@interprovincialgroup.com

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